I set the marketing strategy, then build the work myself.
Head of marketing for growth, product marketing and brand. A designer by training who measures marketing in closed revenue.
Big wins
- Lineage 73x Return on a webinar program I built: about $2,400 in, $176.5K in closed revenue influenced
- Lineage 2.6x Pipeline growth in 90 days after I rebuilt paid acquisition, to $3.89M
- Privy 17% → 80% Revenue from direct sales in one year, as Privy reached $1.3M a month
- Privy 20 → 79 Net Promoter Score after I took over customer success, with churn down 28%
- MG Properties 58% Lower marketing spend, alongside 100+ Tier 1 placements including Forbes and Inc.
- Medifast $9.9M New online sales from an e-commerce relaunch, with conversion up 32%
Selected work
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Lineage
Rebuilding paid acquisition around the leads that buy
Pipeline up 2.6x in 90 days Read the case study -
Privy
Product-led growth with no sales team
80% direct revenue Read the case study -
ULI, BASF and more
Big rooms, global brands, a few days to build them
Sold out, 1M+ impressions Read the case study
Content that keeps the feed full
Strategy and the work, from one person
I started in Penguin’s art department and spent 17 years moving between New York agencies, consumer brands, SaaS and financial services. That path left me with a habit most marketing leaders lose: I still build things. I write the positioning and the copy, design the ads, set up the tracking and build the dashboard that tells us whether any of it worked.