Lineage
A learning hub built for Google and AI search
From under 100 to 4,700+ referring domains in under a year
The problem
Lineage was a new domain with under 100 referring domains, so the questions investors ask before they buy were being answered on other sites.
Results
-
4,700+ Referring domains, from under 100, in under a year
-
2 → 32 SEMrush Authority Score
-
3:32 Average time on the hub’s tools and articles
What I did and what it moved
- Planned and wrote the hub around the questions investors ask before they buy, structured for Google and AI search.
- Started from a brand with no equity and no search authority, and built both through content in under a year.
- Ran a partner backlink strategy that took referring domains from under 100 to 4,700+.
- Grew ranking keywords from 0 to 850+.
- Built interactive content and video for social, including Reddit, that pulled readers into the hub’s tools, where time spent turned into leads.
- Produced animated explainers that carry the hub to YouTube and social.
Writing
Some of the articles and guides I wrote for the hub. Each one opens on lineagehq.com.
-
The short-term rental tax loophole: read the 100 hours closely
How the short-term rental rules let some W-2 earners offset salary with depreciation, and why the 100-hour test decides who qualifies.
Read on lineagehq.com -
The 401(k) reckoning: when to invest in rental property
What comes after a maxed 401(k): when a rental starts to make sense, the math behind it, and a way in that doesn’t mean becoming a landlord.
Read on lineagehq.com -
Best places to buy a rental property: a 2026 Birmingham, Alabama profile
A data-backed market profile of Birmingham for 2026: landlord law, jobs, prices, taxes and rental demand.
Read on lineagehq.com -
Best places to buy rental property: Sun Belt four-state thesis
Why Florida, Georgia, Alabama and North Carolina come out ahead on the four criteria that matter most for rental investors.
Read on lineagehq.com -
Landlord friendly states: a rental investor’s guide for 2026
The four traits that make a state friendly to landlords, from rent control to eviction speed, and where investors come out ahead in 2026.
Read on lineagehq.com -
What is a DSCR loan? Everything investors need to know
How DSCR loans qualify a rental on its income instead of yours, and why they suit investors buying out of state.
Read on lineagehq.com -
The 1031 exchange timeline: day 0 to day 180, mapped
What has to happen before closing, by day 45 and by day 180, and where exchanges actually stall.
Read on lineagehq.com -
Why the 1% rule is wrong, and what to use instead
Why the popular screening shortcut misleads new investors, and the cap rate and total return math that replaces it.
Read on lineagehq.com -
Index funds vs real estate: An honest comparison (2026)
Returns, leverage, taxes, liquidity and risk side by side, and why many investors end up holding both.
Read on lineagehq.com
What Is a 1031 Exchange?
The long-form animated explainer, with sound. Press play.
Turning the hub into social
